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This Show Knows the Power of a Good Fashion Collaboration

From left: Heidi Klum, Joseph Altuzarra, Carine Roitfeld, Nicole Richie, and Naomi Campbell. Photo: Amazon

Two heads are better than one, at least if they work well together. That’s why the fashion industry loves brand collaborations — with artists, other designers, and even athletes. As Tim Gunn puts it, a collaboration “can bring in a new audience and cut through the noise.” So for its third episode, Amazon’s fashion reality show pairs up its ten remaining contestants.

The challenge this time around is to create a three-look mini collection for a runway show on the banks of the Seine. (The show was, of course, filmed in the Before Times.) Two of the looks must be runway-focused, while the third should be an “accessible” look on Amazon immediately after the episode. Since this is reality television, designers with opposite points of view are forced to work together to amp up the drama.

For instance, one cheery whose designs are more feminine gets paired with an edgy, streetwear-inclined who primarily works with leather (and gets visibly turned on after a deep whiff of the material). Another pair, self-dubbed “Papi and Bébé,” consists of the oldest and one of the youngest contestants. The has a sophisticated minimalist approach, while the ’s aesthetic is kooky and avant-garde (in the second episode’s haute couture challenge, he created what could be best described as a for an alien made of giant donuts). They’re the most lovable of the bunch.

青青青国产在观免费2018As the episodes go on, one thing has become clear: I love watching Naomi Campbell criticize designs she doesn’t like. Does that make me terrible? Watch the show .

Photo: Jessica Forde/Amazon Studios.
Photo: Jessica Forde/Amazon Studios.

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This Show Knows the Power of a Good Fashion Collaboration